Volvo Cars Japan and the World Wide Fund for Nature Japan (WWF Japan) co-sponsored the 11th Treasuring the Earth nationwide essay contest for junior high school and high school students, which attracted 30,700 essays about environmental issues and nature conservation from 1,358 schools.

Of these entries, “Crows, the Trash, and Us,” an essay about environmental issues written by the eldest son of an NEC Fielding’s employee, a third-year high school student, won the award for the excellent work.

<From Volvo Cars Japan>

I wrote this essay remembering a time when I was younger and I came home with an ice cream wrapper in my pocket. Mindful of my father’s instructions about not littering, I had kept the wrapper, and my mother praised me for it. I have believed in protecting the environment since I was a young child, and I entered the contest wanting to communicate my feeling that environmental destruction is a problem about which I want to do something.

I would like to thank my father for instilling in me as a young child an awareness of the importance of protecting the environment, without which I could not have won this award.
Winning this award has enabled me to return the favor.
I plan to continue to work toward environmental conservation and maintain an awareness of my status as a global citizen, as well as widen my circle of like-minded friends.

WWF Japan (Shiba, Minato-ku, Tokyo), nongovernmental organization, has used its global network based on World Wildlife Fund International which was established in 1961 in Gland, Switzerland, in order to expand its activities to encompass more than 90 countries worldwide. NEC Fielding has donated ¥1.0 million to WWF Japan to support clean electricity initiatives as well as use of natural energy resources, which is in line with the Company’s own energy-conservation initiatives.