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My name is Toru Katayama, and I am president of NEC Fielding, Ltd.
Thank you for reading our 2008 CSR Report.
Just over two years have already passed since I was appointed president in June 2006. During my first slightly less than a year as president, we meticulously confirmed our company's business conditions, structure, and environment, quickly implementing needed management reforms. In fiscal 2007, our entire company formed a united commitment to achieving a turnaround, and thanks to everyone's efforts, we achieved our first increase in both revenues and profits in four years. During this time we checked our corporate social responsibility (CSR) activities in great detail, enhancing these efforts and creating a more solid foundation for sustained growth through both customer satisfaction (CS) and CSR.
As I often say, we, the IT service business provider, consider the improvement of customer satisfaction the core of business growth, and by promoting CSR activities we will fulfill a more broadly defined duty of social responsibility. We think that rapid improvement of CS and promotion of CSR activities without delaying either one is the driving force for increasing the corporate quality, and characteristic management style that earns the trust of our customers and society. |
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On the other hand, however, the social environment is continually changing, and our customers' expectations of us have changed tremendously according to the customer. In recognition of this fact, in June we updated the NEC Fielding Vision to create an unwavering axis that continues to support the NEC Group's goal of an information society friendly to humans and the earth, within our complex business environment. Our Vision declares our strong commitment to continue to support what modern society demands: an information society at harmony with the global environment, where wisdom is shared, people have access to great convenience, and everyone can live in comfort. In order to fulfill this role, we focused our Vision on continuing to be the best partner for our customers and society - continuing to offer valuable services that meet and exceed our customers' demands and expectations.
We also confirmed our Values throughout the company, reorganizing it as the "engine of action" for achieving our Vision. If I could describe our mission in a single phrase, it would be "offering broad support services." The employees of each of our divisions respond to a total of 56,000 customer calls per month with a 24x7 support readiness. Each year, we complete four million support tickets that resolve customer issues. Our principles of action or values (organizational spirit) are vital to carry out actions in a timely and accurate way. We thus discussed and reorganized them, while confirming the demands of society.
I believe that three things fuel the engine of our business activities: the pride of supporting our customers and society by supporting IT systems - the lifeline of the new era; the confidence gained from our proven record of accomplishment and the trust of our customers; and our sense of mission to continue to offer unshakable security and comfort. |
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| The Fielding Vision |
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| Our medium- to long-term vision for ourselves as a company with an unwavering axis and policies |
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| Create valuable services with our unceasing dedication |
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| As the information society evolves, we will continue to innovate, fusing what we can do, what we cannot do, and our continuing efforts to make a better future to create one-of-a-kind value. |
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| Continue to support an information society friendly to humans and the Earth |
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| We will continue to support the NEC Group's vision of an information society friendly to humans and the earth by offering the safe, secure, and pleasant services that are an integral part of people's lives, while maintaining harmony with the global environment. |
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| Be your best partners |
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| We will strive to be the best partners for our customers and society by continuing to create valuable services. |
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| The Fielding Values |
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| Continually maintain a value system and principles of action that emphasize the value of each employee (organizational spirit) |
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| In this process, we also reorganized our management philosophy scheme. Our Corporate Principle and Charter of Corporate Behavior remain essentially unchanged; building on this foundation, our Vision defines what we must do over from medium- and long-term standpoint to adapt to change. After this come CS and CSR, which indicate our specific attitudes regarding future management policy, and form the cornerstone for our operations, all the way down to day-to-day business processes. Finally, our Values and our Code of Conduct, which breaks down Charter of Corporate Behavior into day-to-day actions, support the whole. This Vision and Values are the result of half a year of continued passionate discussions with a 10-year outlook by junior project members and executive management. March 2007 marked our company's 50th anniversary. This year marks a new stage in our company's history: we have passed the torch of our broad management vision to our junior employees, and architected a company-wide discussion. Having been appointed president at this significant juncture, since I assumed this post I have called on my company to continue its open and aboveboard operations. |
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| New Management Philosophy Scheme |
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In closing, I'd like to touch on one more point relating to CSR. In March 2008, we marked our company's 50th anniversary by creating a voluntary organization called the "Fielding Philanthropy Club." The club's goal is to form employees into teams by activity, which then act autonomously and in a self-directed fashion to contribute to society, with a broad range of support from the company, including money and resources. Our employees had already been actively involved in volunteering on a national scale, but we were not wholly satisfied with the quality of these activities, or their impact on society. We are using this new club as an opportunity to improve the quality of our efforts. We are committed to improving our corporate value while developing a socially oriented corporate mindset by acting for the benefit of society.
I am sincerely grateful to our customers for their support over the past more than half-century. I am united with our employees in our commitment to continue to bring our customers peace of mind and happiness, while contributing to the sustainable growth of society.
I hope for your continued warm guidance and greater support. |
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Toru Katayama President |
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