CSR Report 2008-Environment

Themes of Activities in Fiscal 2007

We enhance our environmental communication activities by offering greater amounts of information to our stakeholders in an easy-to-understand format, in order to gain our stakeholders' understanding of our environmental-management activities. In fiscal 2007, we implemented practical education, popularization, and action initiatives in order to strengthen our brand.

Results of Activities in Fiscal 2007

Won Award for Environmental Management Excellence at Fifth Japan Environmental Management Awards (July 3, 2007)
Won Environmental Action Award in The First Fukuoka City Environmental Action Award (November 26, 2007)
Carried out activities to combat global warming

5^th year of sponsorship of Education Support Project for Sustainable Society
3^rd year of creating Fielding Forest
Held Fielding Environment Month
(solicited environmental slogans and posters from employees and their families)

Future Challenges

	We will work to achieve environmental communication capable of providing more information to our stakeholders in an easy-to-understand format.

We have set a theme "approaches to prevention of global warming" for our slogan competition for activities to improve environmental awareness. In 2007, aiming for participation by all employees, we have received a large number of 11,947 entries. We solicited environmental posters containing selected slogans from our employees and their families, and had 195 submissions in response. The selected posters will be posted at the sites of our activities for one year, advancing environmental initiatives.

Fiscal 2007 version of
"Environmental Posters"
containing selected slogans
and posters

We agree with the idea of "distributing material to foster an understanding of the world now, in which the global environment is changing, to 45 thousand organizations, including elementary, junior high, and high schools, schools for the handicapped, schools for the deaf, and board of educations, and providing opportunities for children of the 21st century to think about the global environment," and cooperate with the Education Support Project for Sustainable Society.

We sponsor the Education Support Project for Sustainable Society. 2008 will be the fifth year we have sponsored this project. The topic in 2008 will be "The Story of Water," following "The Story of Living Things" in 2007. Humankind lives sharing the Earth's limited supply of precious water with other living things. "The Story of Water" is a visual eco-book that tells the tale of water - the source of our irreplaceable lives - using a wealth of photos and illustrations. The book tells the tale of water from seven different perspectives, including the amazing properties of water, water problems occurring around the world due to global warming, and 21 resolutions by companies and NPOs tackling this issue. Why not take a moment to think about the unbreakable ties between living things and water?


	Visit our website of CSR Activities for more information about "Education Support Project for Sustainable Society" (Japanese version only).

Under our medium-term environmental plan, one of our efforts is to establish a "Fielding Forest" on the island of Kalimantan in Indonesia in order to restore tropical rain forests and prevent global warming since 2005.
In February 2008, we organized the Fielding Forest and Tree Planting Tour targeting all employees and their families, in order to give them a first-hand sense of the importance of the global environment and the need to protect it. A total of 18 people (14 employees and 4 family members) participated on this, our second tour, observing the forest and planting 100 commemorative trees.
As we consider that protecting forests through forestation activities is an important environmental activity as a global citizen, especially for us who live in Japan and benefited from the import of a large volume of timber from Southeast Asia, we are committed to the forestation activities in this area.

Fielding Forest Commemorative
Forestation and Kalimantan Island
(Indonesia) Eco Tour (February 8 - 13, 2008)


	Visit our website of CSR Activities for more information about "Fielding Forest" (Japanese version only).

Tropical rainforests are important places for humankind. They have the highest carbon-dioxide (CO₂) absorption capacity of any forest, absorbing CO₂ at a rate of 100 tons per hectare. They also supply half of all terrestrial oxygen, and play a vital role in fixing carbon dioxide. Indonesia has vast tracts of tropical rainforest. It is the country with the world's most valuable and endangered forests.

Hiroyasu Yamamoto, Customer Satisfaction Management Division

Seeing the remnants of a forest fire gave me a real sense of the progressive destruction of the environment. I also learned first-hand how much time and sweat goes into planting a single tree. This shows me just how difficult it is to restore a forest. Individually we are weak, but I hope that we can expand these types of activities. It was an extremely valuable experience for me.

Hiroyasu Yamamoto, Customer Satisfaction Management Division