Society - CSR Report 2007 - NEC Fielding.Ltd

Sponsoring the World Heritage Site Theater

We are supporting the extensive art project World Heritage Site Theater, which aims for world peace through (a knowledge of) world heritage sites. This contribution to society is based on activities that educate people of the importance of preservation and embodiment of activity and of the wonder of tangible and intangible cultural assets, such as historical buildings, nature, and traditional arts, which Japan should be proud of before the world.


■Summary:

May 4 (Thursday):	Godiego special concert
May 5 (Friday):	Mansaku Nomura and Mansai Nomura - a Night of “Kyogen” (a comic interlude performed during a Noh program)
May 6 (Saturday):	Mansai Nomura and Tetsunojo Kanze - a Night of Noh and Kyogen

■Visitors

7,858 people (over the three days)

■Fielding Booth

Panels showing the various world heritage sites in Japan were displayed.

■Donation collection

[amount collected] 207,390 yen (over the three days)
After the event, donations were collected to support the maintenance of world heritage sites, and the donations were given to the National Federation of UNESCO Associations in Japan.

Company director and branch division manager collecting donations


■Summary:

September 30 (Saturday):	Koasa Shunputei - Miyajima “Yose” (comic storytelling)
October 1 (Sunday):	Mansaku Nomura and Mansai Nomura - Miyajima Kyogen
October 2 (Monday):	Mansaku Nomura and Mansai Nomura - Miyajima Kyogen

■Visitors

2,560 people (over the three days)

■Fielding Booth

In addition to displaying panels that show the various world heritage sites in Japan, there was a world heritage site quiz, which 1,543 people took part in (over three days).
Visitors to the booth gained a more intimate feeling for world heritage sites.

■Distribution of eco goods

Cultivation sets, which were made from trees cut down to thin out forests in Japan, and an eco towel, part of the proceeds from which were donated to the global environmental organization World Wide Fund for Nature (WWF), were handed out with a flyer explaining the significance of the items.


■Summary:

October 26 (Thursday):	Koasa Shunputei - Shimogamo Yose
October 27 (Friday):	Concert by Misato Watanabe
October 28 (Saturday):	Concert by Toko Furuuchi
October 29 (Sunday):	Piano concert by Yukie Nishimura

■Visitors:

3,400 people (over the four days)

■Fielding Booth

In addition to displaying panels that show the various world heritage sites in Japan, there was a world heritage asset quiz, which 2,525 people took part in (over the four days).
Visitors to the booth gained a more intimate feeling for world heritage sites.

■Distribution of eco goods

Cultivation sets, which were made from trees cut down to thin out forests in Japan, and an eco towel, part of the proceeds from which were donated to the global environmental organization WWF, were handed out with a flyer explaining the significance of the items.

■Program sponsored by the NEC Fielding

We sponsored two special programs - Sacred Forrest/Ancient Forrest special presentation by the chief priest of the shrine and Strolling in Tadasu-no-mori/Main Shrine Building Tour conducted by a junior Shinto priest.
Over the four days, 168 people participated in the programs.

Eco goods handed out this time

Cultivation sets, which were made from trees cut down to thin out forests, and an eco towel, part of the proceeds from which were donated to the global environmental organization WWF, were handed out with a flyer explaining the significance of the items.

[Herb cultivation set]
This was an herb cultivation set that made effective use of trees cut down to thin out forests. Our company name is inscribed on the body, and a message sticker was attached to the package.
[Towel handkerchief]
This was a towel, 2% of sales of which were contributed to WWF Japan, supporting nature presentation. A message sticker was attached to the towel package.